Description
From Staford Social Innovation Review (SSIR):
Join Stanford Social Innovation Review for How to Measure Narrative Change, a two-part, 180-minute webinar on October 1 and October 8, 2025.
Learn guiding principles for designing equitable and adaptable narrative change evaluations using a simple framework that’s flexible enough to work across projects. Then, develop a clear plan for applying it to your own narrative work.
In the program, you will:
- Understand key concepts in the use of storytelling for social change
- Learn a four-part framework for measuring narrative change
- Apply your work in an interactive session, building on a worksheet that can be used across a variety of projects
- Interact with leading researchers and practitioners in the fields of evaluation and strategic communications
Session 2
In the second session, build out your own narrative change evaluation plan using the four-part model. You’ll have the opportunity to receive coaching and support from the facilitators, while building community with your peers.