Bonterra Fundraising and Engagement: Lessons from GivingTuesday

From Bonterra:

"Every year, GivingTuesday is a chance for nonprofits worldwide to raise millions of dollars, run hundreds of hours of volunteer programs, and access deep generosity from committed supporters — but any successful GivingTuesday campaign needs a data-informed starting point. How can you use last year’s results to fuel this year’s campaign?"